I think authenticity is a crock, and I think authenticity is overrated and talked about far too much. The problem with authenticity is it’s selfish. Authenticity enables us to say whatever we want and if people don’t like it, well I was just being authentic. It is a ticket to self-absorbed inconsistency, and I don’t think anybody we serve wants that.
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Seth Godin
Author and marketer; founder of Yoyodyne and Squidoo
United States
Business and finance
About
American author and entrepreneur who writes about marketing, work and creative practice. He founded the early direct-marketing company Yoyodyne and later Squidoo, and has written more than twenty books including Purple Cow and The Practice.
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