I’m very suspicious about recommending books to people because there’s the risk they might listen to what you say. And if you’re recommending to them the book that is not the most valuable next book they should read, in a sense, you’re wronging them. So I don’t give people books that often. One thing I try to encourage people to do is to read more about music and the arts, not a particular book. But I say take the creators you love, whoever, whatever they may be, and read about them. If it’s The Beatles, great. If it’s Beethoven, and really dig into what you might think of as your hobbies, but to read about them in an intense way. And just think about Beethoven. How did he manage his career? What were his productivity tricks, what did he do wrong? And think through some of the questions you’ve written and talked about at length, but in the context of your cultural heroes. If it’s like, what do I tell people to read most often? I am not myself religious, but usually I’ll tell my non-religious friends they ought to go read the Bible. It’s a wonderfully deep and brilliant book and most non-religious people, even most religious people, barely know it, or Shakespeare.

I regularly gift the book called In Praise of Shadows .

A [inaudible 00:42:55] is an article that I know that you’ve recommended a bunch that I’ve gifted to all my entrepreneur friends is 1,000 True Fans .

Yeah. Oh, yeah. So, they’re probably books that you’ve – I mean, it might have been books that you’ve covered in your show here. So, one of them is Bird by Bird by Anne Lamott, one of the greatest things ever. I come back to that advice so many different times, it’s the same even in the Pink household, where we’ll just say – like one member of my family would say to the other who’s struggling, “Okay, bird by bird. Bird by bird.” And so, I am a huge – and I stumbled into this book – I remember where I got this next book, I got it in the airport in San Francisco, in the bookstore in the SFO. And for some reason, I picked it up because it had this really weird cover. But one of the first editions of The War of Art by Steven Pressfield had this kind of silvery cover to it. And I bought that book in – I think it was a campus bookstore in SFO, just because it’s – I went, “Oh, it’s silver cover, and it’s really short.” I got it and it was like, “Oh, my god. I can’t believe how good this book is.” And so, I have even have a little sign on my desk here that says, “Beat the resistance.” So, I’ve given that book a out a lot too. So Pressfield and Lamott. And then – man, I have to say, Victor Frankl’s Man’s Search for Meaning is up there too. Less – I’ve given that out less, but that’s a hugely important book for me.