Yes. One is a translation of Lao Tzu by a man named Witter Bynner. It’s called The Way of Life According to Lao Tzu . It’s beautiful translations. And I find those verses which were the sole output of this philosopher to be remarkably right on. Another book that I’ve given out a lot recently is We by Robert Johnson, a Jungian psychoanalyst that’s subtitled The Psychology of Romantic Love . A very short, easily read book about the traps that people get themselves into in romantic relationships. That’s one that I like very much. Jeez, I have a whole bunch out there.

Well, outside of our cookbooks and Setting the Table , which is the most gift I give because someone’s got to give it, I love marketing. I just love marketing because marketing is understanding the other person. Marketing is a dialogue. It’s a lot like hospitality. And I love Seth Godin’s books. And I would say that I’ve given many of his books, but probably the one that I’ve given the most is This Is Marketing . And it comes down to one simple express — He’s just so brilliant at getting to the essence of what something really is. And he thinks marketing is when you can convey that people like us do things like this. And that sounds so simple, and yet it’s so deep actually. He understands that people want to feel — I believe that the biggest longing people have is to belong. And so great marketing actually doesn’t just sell you something. It makes you feel like you belong to a tribe. So anyway, long answer to your question, but that would be the one.

A [inaudible 00:42:55] is an article that I know that you’ve recommended a bunch that I’ve gifted to all my entrepreneur friends is 1,000 True Fans .

Well, there are two different ones. There’s Man’s Search for Meaning by Viktor Frankl, which invariably shows up on these lists of 100 books you should read before you die, which really had a big impact on me, and I’ve spoken about it at Sequoia founder events. I’ve given it to many people. I just think the book is amazing in terms of helping clarify what it is that motivates you and what drives you, “What is your purpose,” because we are not really driven by monetary rewards or pleasure by itself. So, that, to me, is a fantastic book. The other one is an annual series called America’s Best Science and Nature Writing , and it’s this collection of about two dozen articles from American publications, written for a lay audience across a range of topics. It could be, “What’s the latest insights from physics and astronomy,” to, “What’s happening in genetics,” “What’s happening with anthropology,” or things like that. I mean, it’s absolutely fascinating.