Founders & CEOs

Every question in this questionnaire

1. What is the most consequential decision you made with incomplete information, and what did you rely on? —
2. What problem was important enough for you to build an organisation around, and what did you misunderstand about it at first? —
3. What is your theory of how success actually works in the field you work in — the dynamics underneath the surface? —
4. What part of your job would surprise outsiders because it takes up so much of your time? 41
5. What worked at an early stage but became harmful as the organisation grew? —
6. What are you best at that nobody watching would notice? 26
7. When have you kept the wrong person in a role for too long, and what prevented you from acting sooner? —
8. Which behaviour does your organisation reward in practice, regardless of what its stated values say? —
9. How has a setback or failure set you up for later success? 69
10. When you put your name on something, how thoroughly should you have checked it first — and when have you signed off without checking enough? —
11. What are you unwilling to optimise? 30
12. Describe a decision where what was best for the organisation conflicted with what was best for you personally. —

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