Where to begin? How about working the archery range at the Sportsman’s Show in 1956? “The pointy part of the arrow goes at the front.” Or going door-to-door in 1963, when I was a questionnaire re-writer for a market research company, asking a 36-page questionnaire about bowel movements for a laxative company. “No one is going to answer 36 pages on that!” I bleated. “They’ll kick me out after three pages!” “Ah, but those who don’t,” they said – “those are our target market!”
21 Questions, Penguin Books UK, 15 February 2022 source ↗