Patagonia has time and again broken the rules of traditional business and proven we still can be successful. The average lifespan of a corporation currently is a little over 20 years, but we’re still here after five decades of doing things on our own terms. I’m proud of our employees for getting us to this point. Our success is based on quality in whatever we do, and we’re taking that into the future.

My team.

Keeping my children’s feet on the ground. It’s challenging as you become wealthier and wealthier in life, and you see how money very often — third or fourth generation — destroys people. Their inability to appreciate it, understand it, not abuse it. I think I’ve equipped my children well.

Yes, it's one of the things that I'm most proud of is the Iberian lynx was extinct. It was declared under extinction and with a new project funded by the European Union, Portugal and Spain started the process of recovering the Iberian lynx. And it took maybe 15 years to recover with the lynx being incubated first in a facility. And then finally there was a day where we have to feel sufficiently comfortable to release the first lynx and then to have the normal reproductive path in the environment. And it worked. Can you imagine? Even a species can be recovered. So, if there is a will, there is the way.