The book that I have gifted the most often, you would not expect this of me, but it’s called Genghis Khan and the Making of the Modern World .

I named one of them already. Fooled by Randomness . Almost everyone in my office is forced to read that. I’ve definitely given that away. Boy, that’s a tricky one because just like I said, I can’t remember books very well. But certainly probably No. 1 on a business side of things. On the other side, I tend to give away what I would call vintage art books. So, it’s not a book people can buy, I’m sorry to say, but occasionally I’ll be at a used book store and I’ll find some of these great old art books. I buy a few of them and then when I want to thank someone for something, I send them that.

I regularly gift the book called In Praise of Shadows .

Well, outside of our cookbooks and Setting the Table , which is the most gift I give because someone’s got to give it, I love marketing. I just love marketing because marketing is understanding the other person. Marketing is a dialogue. It’s a lot like hospitality. And I love Seth Godin’s books. And I would say that I’ve given many of his books, but probably the one that I’ve given the most is This Is Marketing . And it comes down to one simple express — He’s just so brilliant at getting to the essence of what something really is. And he thinks marketing is when you can convey that people like us do things like this. And that sounds so simple, and yet it’s so deep actually. He understands that people want to feel — I believe that the biggest longing people have is to belong. And so great marketing actually doesn’t just sell you something. It makes you feel like you belong to a tribe. So anyway, long answer to your question, but that would be the one.