Steve Jobs
Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
We spent some time in our family talking about what's the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table.
I mean, I still work alone. Really — I work alone in my house, often in my bathrobe. When a photographer shows up, I dress up, so I have clothes on. And that's how I've always worked.
Recorded
Chris Anderson, TED2016, Vancouver, TED (transcript of the TED2016 interview), February 2016
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