Winston Churchill
Prime Minister of the United Kingdom, 1940–1945 and 1951–1955; Member of Parliament 1900–1964
I hope not too much on them. Well, really, we have to concentrate on the grim emergencies, and when we have solved them, we shall be in a position to deal with the future of the world in a manner to give the best results, and the most lasting results, for the common peoples of all the lands. But one has only a certain amount of life and strength, and only so many hours in the day, and other emergencies press upon us too much to be drawn into those very, very complicated, tangled, and not in all cases attractive jungles.
Recorded
An unnamed correspondent at the White House press conference, Joint press conference with President Franklin D. Roosevelt, the White House, The American Presidency Project, 23 December 1941
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Richard Feynman
Theoretical physicist; Nobel laureate in Physics, 1965
the colonel said I shouldn't tell them how the neutrons work and all the details because we want to keep things separate, so just tell them what to do to keep it safe.
Recorded
Engineering and Science / Caltech Magazine, 1976
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Henry R. Kravis
Financier; co-founder of Kohlberg Kravis Roberts & Co.
And that’s what’s given us the ability to say no. It’s one of the most important things at the end of the day, being able to say no to an investment. Even if you’ve done a lot of work, work will never hurt you.
Recorded
Academy of Achievement interview, 12 February 1991
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Peter Doherty
Veterinary surgeon and immunologist; Nobel laureate in Physiology or Medicine, 1996
On returning to Brisbane, I realised fairly quickly that I am an experimentalist at heart. A career as a diagnostic virologist was not for me!
Recorded
Laureate-written autobiography for Les Prix Nobel, Nobel Prize Outreach, 1 December 1996
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I’ve turned down opportunities constantly. I turn down invitations to do things for money. I have almost no interest in making money.
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Academy of Achievement interview, 20 May 1997
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Steve Jobs
Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
Recorded
Betsy Morris, Fortune interview, Kona, Hawaii, March 2008
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Derek Sivers
Founder of CD Baby; author of Anything You Want
When deciding whether to do something, if you feel anything less than “Wow! That would be amazing! Absolutely! Hell yeah!” — then say no.
Recorded
Essay on sive.rs, Derek Sivers, 26 August 2009
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Do restrict your browsing to a few websites a day. Don’t go near the online bookies – unless it’s research. […] Do not search amazon.co.uk for the book you haven’t written yet.
Take no notice of anyone you don’t respect. […] Take no notice of anyone with a gender agenda. A lot of men still think that women lack imagination of the fiery kind.
To get this prize, I was required to talk about how important a particular European feminist woman writer had been to me. Now the truth was that I had never managed to finish this feminist writer’s book. It did not speak to me. It would have been a lie to claim that she had any major influence on my thinking. […] I could have said that this woman was important to me, and I could have talked the talk, and I could have been given the prize and a shiny present. But I didn’t.
Recorded
Wellesley College 137th Commencement, 29 May 2015
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Paul Graham
Co-founder of Viaweb and of the startup accelerator Y Combinator; essayist
When I ask myself what I've found life is too short for, the word that pops into my head is “bullshit.” I realize that answer is somewhat tautological. It's almost the definition of bullshit that it's the stuff that life is too short for. And yet bullshit does have a distinctive character. There's something fake about it. It's the junk food of experience. If you ask yourself what you spend your time on that's bullshit, you probably already know the answer. Unnecessary meetings, pointless disputes, bureaucracy, posturing, dealing with other people's mistakes, traffic jams, addictive but unrewarding pastimes.
Recorded
Graham's own essay site, paulgraham.com, 2016
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What I'm not willing to accept is the enduring status quo around maternity. I asked Nike to contractually guarantee that I wouldn't be punished if I didn't perform at my best in the months surrounding childbirth. I wanted to set a new standard. If I, one of Nike's most widely marketed athletes, couldn't secure these protections, who could?
Recorded
Opinion piece, The New York Times, 22 May 2019
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I communicated that I wanted to skip press conferences at Roland Garros to exercise self-care and preservation of my mental health. I stand by that. Athletes are humans.
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First-person cover essay, Time, 8 July 2021
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I just felt like it would be a little bit better to take a back seat, work on my mindfulness. And I knew that the girls would do an absolutely great job and I didn't want to risk the team a medal for kind of my screw ups because they've worked way too hard for that. So I just decided that those girls need to go in and do the rest of the competition.
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Post-competition press conference, Ariake Gymnastics Centre, Tokyo Olympics, Rev, 27 July 2021
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But these days, if I have to choose between building my tennis résumé and building my family, I choose the latter.
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First-person essay, Vogue September 2022 issue, 9 August 2022
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Adam Peaty
British swimmer; Olympic champion 2016 and 2021
I'm tired, I'm not myself and I'm not enjoying the sport as I have done for the last decade. Some might recognise it as burnout; I just know that over the last few years I haven't had the answers.
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Public statement announcing his break from swimming, April 2023, The Independent, 1 July 2023
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Warren Buffett
Chairman and chief executive of Berkshire Hathaway, 1970–2025
Yeah and we get calls all the time, and there's so many calls, but the like I said, it takes me five seconds to say no. It takes, Greg's a little more polite than I am, but I just as soon get the calls just to see what people are doing. But they aren't offering anything that's at an attractive price, and what they want is a trade.
Recorded
Becky Quick, CNBC “Squawk Box”, recorded in Omaha; CNBC's own transcript of its own broadcast, 31 March 2026
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