But in 2007, the music stopped. We had lost sight of our shared purpose and our guiding principles, in which growth and success began to cover up mistakes and a disease set into Starbucks. That disease, hubris. We lost our way and believe it or not, we almost lost the entire company.
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HS
Howard Schultz
Chief executive of Starbucks, 1987–2000, 2008–2017 and 2022–2023
United States · b. 1953
Business and finance
About
Joined Starbucks in 1982, bought the company in 1987 and served three separate terms as its chief executive. He grew up in public housing in Brooklyn.
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