Chief executive of Starbucks, 1987–2000, 2008–2017 and 2022–2023
But in 2007, the music stopped. We had lost sight of our shared purpose and our guiding principles, in which growth and success began to cover up mistakes and a disease set into Starbucks. That disease, hubris. We lost our way and believe it or not, we almost lost the entire company.
Arizona State University commencement, Speakola, 2017 source ↗