They win the respect, the deserved trust, of the people they deal with, and there is huge pleasure in life to be obtained from getting deserved trust. And so the way to get it is to deliver what you’d want to buy if the circumstances were reversed.

I’m glad now I did it. It took up all my middle years. I started it in 1972, and I published it in 1988, and my middle years all went into it, but I am glad I put them into it. Otherwise I’d have just been writing newspaper stories. It’s a worthy profession. It’s a good profession, but the newspaper, after it’s published, is something to wrap the fodder in the next day. ... A book sits on the shelf, and I really wanted to do this. I’m glad that I had done it.

And so I ran. I ran up and down every court After every loose ball for you. You asked for my hustle I gave you my heart Because it came with so much more.

I did boxing because I needed to channel the pain. I did karate because I was being beaten up and I wanted to be able to defend myself.

But in 2007, the music stopped. We had lost sight of our shared purpose and our guiding principles, in which growth and success began to cover up mistakes and a disease set into Starbucks. That disease, hubris. We lost our way and believe it or not, we almost lost the entire company.