What we've done all of these years is very simple, is use the little tool, which is ask three whys in a row. Because the first why you always have a good answer for. The second why, it starts getting difficult. By the third why, you don't really know why you're doing what you're doing.
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RS
Ricardo Semler
Chief executive and later chairman of Semco Partners, Brazil
Brazil · b. 1959
Business and finance
About
Took over the Brazilian manufacturing firm Semco from his father in 1980 and restructured it around self-set salaries, elected managers and no fixed working hours. He later founded the Lumiar schools in Brazil.
3 answers
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