So we'd say things like, let's agree that you're going to sell 57 widgets per week. If you sell them by Wednesday, please go to the beach. Don't create a problem for us, for manufacturing, for application, then we have to buy new companies, we have to buy our competitors, we have to do all kinds of things because you sold too many widgets. So go to the beach and start again on Monday.
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RS
Ricardo Semler
Chief executive and later chairman of Semco Partners, Brazil
Brazil · b. 1959
Business and finance
About
Took over the Brazilian manufacturing firm Semco from his father in 1980 and restructured it around self-set salaries, elected managers and no fixed working hours. He later founded the Lumiar schools in Brazil.
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