We can’t delude ourselves into thinking that anything we or any other business does is “sustainable”. The best we can do is minimize the harm we do to the planet. We’ll do what we can to clean up our own house and convince other businesses and suppliers to use cleaner energy and more responsible materials, but it’s a never-ending summit. The work is never done.
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Yvon Chouinard
Founder of Patagonia
United States
Business and finance
11 answers
I absolutely don’t believe in doing … focus groups and all that shit. Proctor and Gamble-style, no risk. Just do it
My assistant, Mike Dunn, helps me with that.
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