That’s sort of pushed Mistakes Were Made (But Not by Me) into the now number three spot, just ahead probably of Surely You’re Joking, Mr. Feynman! It’s weird, isn’t it? It says something about us, the books we like to give people, doesn’t it? You thanked Michael Pollan at the end of your interview or maybe it was somewhere in the midst of it, but I thought it was at the end of the interview for writing the book that he did because you said it was the book you wanted to read and that you wish you could have written, but you’re no slouch yourself when it comes to writing books. Is there anything that if Michael hadn’t had done that and you would have been writing that book in addition to all the stuff we’ve talked about today, is there anything else that you would have included in that book that wasn’t included? He’s a tough act to follow.

This question, I’m going to sound like a scientist here but one of the books that I’ve given out a lot is called The Craft of Scientific Writing . It’s certainly something that I’m working on but when I’ve gifted books, it’s often been either to a colleague or definitely new, up and coming people in the discipline of science. The way you write scientifically is obviously different from other writing. If you want to write scientifically but in a compelling way for individuals to try and translate the science into the lay public, for example, that’s really what I try to do with The One Minute Workout is boil the science down, write it in a compelling and accessible manner. Certainly I’ve had tremendous assistance from a colleague, Christopher Shogen who is just a tremendous writer. And we know we are on the right spot where I was happy from the scientific message, and Chris was happy with the writing, or at least the readability or the accessibility of the writing style. That’s a real challenge, of course. It’s an art as much as it is a science. So, a book like The Craft of Scientific Writing helps provide some tips there because if you’re a scientist coming up, you’re constantly writing. You’re writing grants, you’re writing papers and you want to convince people with the point that you’re making. You don’t want to bore them and you want to do it in a compelling manner. Tim Ferriss:

In Ge Hong's A Handbook of Prescriptions for Emergencies (肘后备急方), I noticed one sentence "A handful of Qinghao immersed in two liters of water, wring out the juice and drink it all" (青蒿一握, 以水二升渍, 绞取汁, 尽服之) when Qinghao was mentioned for alleviating malaria fevers. Most herbs were typically boiled in water and made into a decoction before taken by the patients. This unique way of using Qinghao gave me the idea that heating during extraction might have destroyed the active components and the high temperature might need to be avoided in order to preserve the herb's activity.

And this is where, a couple of years before I had become CEO, I had read this book by Carol Dweck out of Stanford [University] called “Mindset,” which was more in relation to my kids. And the simple concept in that book, which I loved a lot, was it's better to be a learn-it-all even if the know-it-all has more innate capability, because the learn-it-all ultimately will do better. And I said, well, that applies to CEOs. That applies to companies made up of people. And I said: What if we introduce that as the meme to have the cultural dialogue at Microsoft?