I read a lot. I think there are some really poor books at the airport, I really do. For me, I like more of a practical application book. I like a book like Mark Cuban’s Sport of Business. I Like it because it gets me fired up. I like it because it’s a real story from a real guy, just saying it like it is and it’s easy reading. It’s not so analytical and things like that. So that’s the book I like.

This question, I’m going to sound like a scientist here but one of the books that I’ve given out a lot is called The Craft of Scientific Writing . It’s certainly something that I’m working on but when I’ve gifted books, it’s often been either to a colleague or definitely new, up and coming people in the discipline of science. The way you write scientifically is obviously different from other writing. If you want to write scientifically but in a compelling way for individuals to try and translate the science into the lay public, for example, that’s really what I try to do with The One Minute Workout is boil the science down, write it in a compelling and accessible manner. Certainly I’ve had tremendous assistance from a colleague, Christopher Shogen who is just a tremendous writer. And we know we are on the right spot where I was happy from the scientific message, and Chris was happy with the writing, or at least the readability or the accessibility of the writing style. That’s a real challenge, of course. It’s an art as much as it is a science. So, a book like The Craft of Scientific Writing helps provide some tips there because if you’re a scientist coming up, you’re constantly writing. You’re writing grants, you’re writing papers and you want to convince people with the point that you’re making. You don’t want to bore them and you want to do it in a compelling manner. Tim Ferriss:

All right, I'm going to give you two, because they're kind of categories to it. I'd say the first one underneath this health and human performance realm, Diagnosis and Treatment of Movement Impairment Syndromes. It's a Shirley Sahrmann book that I think is landmark. I mean it's decades old, super impactful. Kind of reads like stereo instructions, so you're going to go through a page at a time. But Sahrmann is still a practicing physical therapist at Wash U in St. Louis.

Definitely. I would say the top three books that I tend to give as gifts, the first one would be a book that’s written by Dennis Hoff called The Art of the Pimp . It, literally, talks about his journey, how he ended up getting the Bunny Ranch, and a lot of the intimate details in relationship to sex in Nevada. For anybody that’s interested in what I do, wanting to learn a little bit more about the industry, that is always the first book I give is this is kind of your handbook, as it were, to the world of legal sex in Nevada. The second book that I give out most frequently is to my co-workers. It would be The 48 Laws of Power . A lot of the ladies haven’t had the opportunity or haven’t been exposed to that book. And so, I think that it’s a great tool to get into the hands of women and get that positive thinking going, that energy that that book really tends to encapsulate. And the third book is kind of an interesting one. It’s a book called Memoirs of a Geisha . It speaks as to the life of a woman who ended up being a geisha in Japan during the World War II era who was kind of purchased from her family and unwillingly brought into this very foreign world that could not be any more different than what her life was like. The reason why I tend to recommend this book for other people is that there’s this incredibly beautiful, humanistic element in the way that she describes. The author uses language that is very, very rich and colorful. And it sits you into that time and place where you smell the fish in front of you. You hear the sound of the shamisen that she’s playing. You can really immerse yourself into that world and kind of get a sense of what things were like, at that time.