Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.
Steven Levy, Newsweek interview, 16 October 2006 source ↗