I’m so pleased, because Caltech’s name is there as the pioneer of this whole technology…I’m proud of them.

I think I'm trying to be as normal as possible, as authentic as possible, and I always try to stay the same way for as long as possible,

I’m very happy and I’m very proud, because to be in the line which contains so many really great writers and poets gives me power to use my original language, the Hungarian language. I am really very proud and very happy to use this little language.

But I was not really planning to create what seems to be a lasting impact. I was just always about personal expression and pride in who I was as an Australian Indigenous girl. It was more about me sharing all of me with the world. But, certainly after all these years, it makes me really proud.

I wanted to be a fur trapper. No young kid dreams of becoming a businessman.

My assistant, Mike Dunn, helps me with that.

I absolutely don’t believe in doing … focus groups and all that shit. Proctor and Gamble-style, no risk. Just do it

We can’t delude ourselves into thinking that anything we or any other business does is “sustainable”. The best we can do is minimize the harm we do to the planet. We’ll do what we can to clean up our own house and convince other businesses and suppliers to use cleaner energy and more responsible materials, but it’s a never-ending summit. The work is never done.

One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

Invent your own game and that way you can always be a winner.