Study. Be honest. Don’t violate the laws and get in trouble. Get you a good spouse that will support you, because you never stop working and studying. The fact that you get the place just means you’ve started as far as the work and the pressure is concerned. That’s the only advice I’d know to give.

I just say, “Follow your instincts.” Don’t feel you have to follow the paths of others, because you may not be temperamentally fitted for it. And so you’ll just harm yourself and your cause and others. But just follow your instinct, and don’t ever pretend to be what you’re not.

You have to change from doubter to believer.

You must find a way to get in the way, you must find a way to get into trouble — good trouble, necessary trouble.

I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.

Everything man does creates more harm than good. We have to accept that fact and not delude ourselves into thinking something is sustainable.

My assistant, Mike Dunn, helps me with that.

We can’t delude ourselves into thinking that anything we or any other business does is “sustainable”. The best we can do is minimize the harm we do to the planet. We’ll do what we can to clean up our own house and convince other businesses and suppliers to use cleaner energy and more responsible materials, but it’s a never-ending summit. The work is never done.

Patagonia has time and again broken the rules of traditional business and proven we still can be successful. The average lifespan of a corporation currently is a little over 20 years, but we’re still here after five decades of doing things on our own terms. I’m proud of our employees for getting us to this point. Our success is based on quality in whatever we do, and we’re taking that into the future.

That was certainly the single darkest day of the company's history.