Our business everyday is to make money for people. And I take it as seriously as doctors who are trying to cure cancer, because by giving people financial freedom, we allow them to do great things in their lives - from retire to send their kids to college, to buy their first house, to fund a business that they might want to start.

Sherry offered me a list of research options: the one project that intrigued me the most consisted of finding out the environmental fate of certain very inert industrial chemicals – the chlorofluorocarbons (CFCs) – which had been accumulating in the atmosphere and which at that time were thought to have no significant effects on the environment. This project offered me the opportunity to learn a new field – atmospheric chemistry – about which I knew very little; trying to solve a challenging problem appeared to be an excellent way to plunge into a new research area.

I was not much taken by their poems, but I liked Leconte de Lisle’s translation of Homer, especially his Iliad, which brought me the classical world. I have often felt a great difference between myself and the next generation, those who were twenty in 1950, although it is only a few years, because I had read in my grandfather’s library books that were later less accessible. The next generation was reading Michaux, Prévert, Éluard—twentieth-century authors. I’m glad to have read the Greek classics, and French ones too—writers like Racine and Corneille.

Tree planting became a natural choice to address some of the initial basic needs identified by women. Also, tree planting is simple, attainable and guarantees quick, successful results within a reasonable amount time. This sustains interest and commitment.

One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.