What is one of the best or most worthwhile investments you have ever made — of money, time, or energy?
Recorded Yvon Chouinard said elsewhere, not written here
I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.

Open letter published by Patagonia, 14 September 2022 source ↗

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Anne Enright Novelist and short-story writer
Remember, if you sit at your desk for 15 or 20 years, every day, not ­counting weekends, it changes you. It just does. It may not improve your temper, but it fixes something else. It makes you more free.
Recorded The Guardian Review, 20 February 2010 source ↗
Lewis Hamilton British Formula One driver
I did boxing because I needed to channel the pain. I did karate because I was being beaten up and I wanted to be able to defend myself.
Recorded The Guardian, 10 July 2021 source ↗
Wangari Maathai Founder of the Green Belt Movement; Member of Parliament for Tetu, Kenya, 2002–2007; Assistant Minister for Environment and Natural Resources 2003–2005
Tree planting became a natural choice to address some of the initial basic needs identified by women. Also, tree planting is simple, attainable and guarantees quick, successful results within a reasonable amount time. This sustains interest and commitment.
Recorded Oslo City Hall, The Nobel Foundation, 10 December 2004 source ↗
Derek Sivers Founder of CD Baby; author of Anything You Want
When I decided to sell my company, I already had enough. I live simply. I don’t own a house, a car, or even a TV. The less I own, the happier I am. The lack of stuff gives me the priceless freedom to live anywhere anytime. So I didn’t need or even want the money from the sale of the company. I just wanted to make sure I had enough for a simple comfortable life. The rest should go to music education, since that’s what made such a difference in my life.
Recorded Essay on sive.rs, Derek Sivers, 4 December 2009 source ↗

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Question What are you unwilling to optimise? Values & belief
One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.
Recorded Open letter published by Patagonia, 14 September 2022 source ↗

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