You know what? Eddie was probably the best leader by example and not so much by words. You know, sometimes if he said something, you know, then you had to stand up and listen to it, but for the most part, he taught me the importance of being there every single day.

Right, I went back as a mature student to art school, and I was advised to use my train journeys and commutes, or to just take time in the morning before work to sit down and write something. That was, I think, the beginnings of understanding what it meant to have a writing practice.

I think some of the best advice I got as a young session musician — the first time I played on something — they came back and said, “Now just play me half of what you know. Okay, that was impressive, but that’s not what I need here.” So it’s really an exercise on what’s best going to serve the work in front of you, what’s the job that will do that the best.

My dad always told me and my two brothers, “Don’t ever get too proud or too old to say that you love me and to say that you love each other.” “Love” is a pretty commonly used word in our family. When I talk to my brothers now on the phone midday, we always end the conversation saying, “I love you. I love you, bro.”

I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.

An ungodly amount. So much of timing and luck was involved. When I look back, I think if things just hadn't worked out as they did on every occasion, I'd have never gotten where I did.

My dad certainly, and coaches I had that I was very close to. They took a big part in my developing an interest in sports, actually. One has passed away I was very close to. His name was Bill Slybaum. He was my coach in junior high school for tennis and then he moved up the ladder academically and went to the high school about the time I got there. He was my high school coach in basketball. I became very close to him. Later on, when I came back after the service, I went to Compton Junior College near Los Angeles, and he was the junior college basketball coach. I was very close to him.

That's important too. Because everyone has to have an outlet. Otherwise you can get so involved in your job, or any one thing, that you're not a very well-balanced person, and you're not happy either, normally. I think it's very important to take up an avocation. Sports — that was mine.

In retrospect, I certainly think it would have been much better from a public relations viewpoint not to have played the games, because I did respect President Kennedy a great deal.