Commissioner of the National Football League, 1960–1989
I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.
Academy of Achievement interview, Rancho Santa Fe, California, 15 May 1991 source ↗