One of the things I worked on with this album was focusing on the lyrics and the melody more so than everything else. A lot of my songs have started with the music and the texture, and then the lyrics and melodies are all framed inside of that. I wanted to do the opposite with this one and have melodies that could stand on their own without the instrumentation. I wanted it to sound just as natural if you were walking in the woods, whistling them as they do with accompaniment. A lot of these songs started with melodies that I would hum into my phone while I was walking somewhere. “Dancing in the Club” and “All Fucked Up” were both written that way.

Sometimes a title might occur to me. And a title will just stick out in my mind. And then I will think in terms, everything I think of I will think in terms of that title. For instance, I did a painting called Four New Clear Women . It meant, if women became powerful, and they are, like women who own large stock in the stock market, or become president like Golda Meir or Margaret Thatcher or Indira Gandhi, will they be “New Clear Women” or “Nuclear Women?” Will they blow us up, or are they smart? Something like that. So, then I met — there was this actress named Liv Ullmann, and she started painting. And she said, “Oh, what are you going to do next?” And I said, “I’m going to do The Persistence of Electrical Nymphs in Space .” And she said, “Oh, what’s that about?” and I said, “Well, that’s the sound of all the souls after the earth blows up.” And she says, “Oh, yeah.” That was very… she probably talked with Ingmar Bergman about that. But that was great. So those are titles that I would think about, before I would start working.

There’s a lot of different ways. Sometimes, I could write directly to a beat, so somebody could send me a beat, and the beat tells me what to say. If I’m recording a demo, I can lay down the framework and start mumbling out a melody. Sometimes, I could just be walking, stumbling drunk from a bar in Berlin, and then, a melody comes to me and I have to make a voice note. It could also be the poem format, where a concept will come to me, I’ll write it down in my notes, and then, I’ll apply the beat. It depends, but once it comes, I just have to record it, because I’ll forget. I was just going through my voice notes and deleting some of them because I have so many.

So I started with this idea of could we do private equity totally differently than had been done? One of the major features of what we do is something called demand aggregation, where we go to corporations and what we call the CPO, the purchasing officers of those - chief purchasing officers. We developed a council of Fortune 500 companies.