From one particular piece of the sky an unclassifiable signal sometimes recurred and my brain started to say: “You’ve seen something like this before, haven’t you? You’ve seen something like this before from this bit of the sky , haven’t you?” I got out previous recordings from that bit of sky. It often wasn’t there, but when it was, it was keeping its place amongst the stars.

I remember being present when a Jesuit priest in Rome asked Tennessee Williams, “How do you write a play?” and Tennessee said, “Well, I start with a sentence.” Well, I start with a sentence, and that’s how you write a book.

Sometimes a title might occur to me. And a title will just stick out in my mind. And then I will think in terms, everything I think of I will think in terms of that title. For instance, I did a painting called Four New Clear Women . It meant, if women became powerful, and they are, like women who own large stock in the stock market, or become president like Golda Meir or Margaret Thatcher or Indira Gandhi, will they be “New Clear Women” or “Nuclear Women?” Will they blow us up, or are they smart? Something like that. So, then I met — there was this actress named Liv Ullmann, and she started painting. And she said, “Oh, what are you going to do next?” And I said, “I’m going to do The Persistence of Electrical Nymphs in Space .” And she said, “Oh, what’s that about?” and I said, “Well, that’s the sound of all the souls after the earth blows up.” And she says, “Oh, yeah.” That was very… she probably talked with Ingmar Bergman about that. But that was great. So those are titles that I would think about, before I would start working.

So I started with this idea of could we do private equity totally differently than had been done? One of the major features of what we do is something called demand aggregation, where we go to corporations and what we call the CPO, the purchasing officers of those - chief purchasing officers. We developed a council of Fortune 500 companies.