Craft & work

What are bad recommendations you hear in your profession or area of expertise?

48 answers answered between 1974 and 2026

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Steve Jobs Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Recorded Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998 source ↗
Tony Fadell Engineer and designer; led the iPod and iPhone teams at Apple, founder of Nest Labs
every time I heard the word “smart” attached to anything, it means it’s pretty dumb, because no one knows what it really does. They just add “smart” as a prefix to say, “Oh, you must buy this, because it’s smart.” If they can’t tell you what it does and why it does it, don’t buy it just because it says “smart.”
Recorded Academy of Achievement interview, 5 February 2016 source ↗

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