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Steve Jobs

Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar

Recorded said elsewhere, not written here
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998 source ↗

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Terence Tao Mathematician; Fields Medallist, 2006
AI without validation is too unreliable to be of use in any serious application.
Recorded Quanta Magazine reporter, Reported interview, Quanta Magazine, 13 April 2026 source ↗
Magnus Carlsen Norwegian chess grandmaster; World Chess Champion 2013–2023
Not very well. I try to win the next one. I've always been told that you should win and lose with a smile, but since I became a professional, I've thought the best way of learning to deal with defeat is not to lose.
Recorded On-stage interview, Milken Institute Global Conference, Los Angeles, Chess.com, 5 May 2017 source ↗
John Banville Novelist; winner of the Booker Prize, 2005
But my own mottos are, “Don’t imagine for a moment that you’re going to be able to express yourself.” ... And most aspiring artists think, “I have something to say.”
Recorded Academy of Achievement interview, 18 October 2017 source ↗
Zadie Smith Novelist and essayist
Don’t romanticise your “vocation”. You can either write good sentences or you can’t. There is no “writer’s lifestyle”. All that matters is what you leave on the page.
Recorded The Guardian Review, 20 February 2010 source ↗

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Question What does the first hour of your day look like? Daily life
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Recorded Stanford University 114th Commencement, Stanford News (Stanford University), 12 June 2005 source ↗
Question How does a new piece of work usually begin for you? Craft & work
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.
Recorded Gary Wolf, Wired 4.02, February 1996 source ↗
Question What part of your job would surprise outsiders because it takes up so much of your time? Craft & work
My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.
Recorded Betsy Morris, Fortune interview, Kona, Hawaii, March 2008 source ↗
Question What do you do when you feel creatively stuck? Craft & work
We called that the 'story crisis,' and we never expected to have another one. But you know what? There's been one on every film. We don't stop production for five months. We've gotten a little smarter about it. But there always seems to come a moment where it's just not working, and it's so easy to fool yourself - to convince yourself that it is when you know in your heart that it isn't.
Recorded Betsy Morris, Fortune interview, Kona, Hawaii, March 2008 source ↗

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