Skip to content
Steve Jobs

Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar

Recorded said elsewhere, not written here
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998 source ↗

Others on this question

View all 32 →
Katie Taylor Irish professional boxer; Olympic champion 2012
I have never felt the need to trash talk, and I'm not going to start now! I just quietly do my job and then quietly step into the ring to showcase what I can do. And one thing is for sure: I'm going to leave it all in the ring. I've always had such a will to win, and I always give my heart and my soul, so I don't need to change who I am.
Recorded RTÉ, 7 July 2025 source ↗
Drew Houston Co-founder and chief executive of Dropbox
I was going to say work on what you love, but that's not really it. It's so easy to convince yourself that you love what you're doing — who wants to admit that they don't? When I think about it, the happiest and most successful people I know don't just love what they do, they're obsessed with solving an important problem, something that matters to them.
Recorded MIT 147th Commencement, MIT News (Massachusetts Institute of Technology), 7 June 2013 source ↗
Sonny Rollins Jazz tenor saxophonist and composer
The life of a jazz musician is a difficult life, because you want to play, you want to be, you want to get to the inner spirit and sometimes you drink or you use drugs or you smoke a lot. You do all these things to try to get the spirit out. So it’s a difficult existence and a lot of the great people that I have known, and in history, they kind of over-indulge, and they never sort of are able to balance their musical life with their personal life. Maybe it’s not necessary to do that. That is another question, I don’t know, but I’d like to see young musicians coming up that don’t smoke and that don’t drink to excess and don’t use drugs, and don’t sort of debilitate themselves. I think that’s where we should go. I think that is what guys should be doing. I don’t think you have to drink and use drugs to play good jazz, but that’s been the model for so long that a lot of guys get caught up in that, you know.
Recorded Academy of Achievement (achievement.org) source ↗
Zadie Smith Novelist and essayist
Don’t romanticise your “vocation”. You can either write good sentences or you can’t. There is no “writer’s lifestyle”. All that matters is what you leave on the page.
Recorded The Guardian Review, 20 February 2010 source ↗

More from Steve Jobs

View profile →
Question How has a setback or failure set you up for later success? Failure & regret
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Recorded Stanford University 114th Commencement, Stanford News (Stanford University), 12 June 2005 source ↗
Question What worries you about getting older? Time & hindsight
It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
Recorded David Sheff, Playboy Interview, February 1985 source ↗
Question What is an unusual habit or small pleasure you are oddly fond of? Daily life
We spent some time in our family talking about what's the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table.
Recorded Gary Wolf, Wired 4.02, February 1996 source ↗
Question What counsel would you give your twenty-year-old self — and what should they ignore? Time & hindsight
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Recorded Stanford University 114th Commencement, Stanford News (Stanford University), 12 June 2005 source ↗

More on craft & work

Also answered this

Daniel Ek, Drew Houston, David Vélez, Tobias Lütke, Reid Hoffman, Tony Fadell

Search the directory for somebody in particular.

Explore further

Report this answer