Steve Jobs
Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Recorded
Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998
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