Simone Giertz
Inventor and product designer
Oh, there’s so many. Usually it’s when I’m overwhelmed, because I get defensive and I just want to like hide under my couch. I’m working on a project now that I’ve been stuck [with] on a problem for four years and I’m finally [in] “fuck it, let’s just get it done” mode. Which is really nice, but there’s always blocks. I mean, I’ve had a block with the foldable coat hanger for years, and I think we finally have solved it. It’s cool how it ebbs and flows and you’ll discover a new way to approach it that solves [a] problem–and then maybe [that] causes new problems. There’s nothing consistent about it.