The things I'm most proud about at Apple is where the technical and the humanistic came together, as it did in publishing for example. The Macintosh basically revolutionized publishing and printing. The typographic artistry coupled with the technical understanding and excellence to implement that electronically--those two things came together and empowered people to use the computer without having to understand arcane computer commands. It was the combination of those two things that I'm the most proud of.
What are you most proud of?
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Vogue's 73 Questions repeatedly asks respondents to select the work, relationship, or achievement that makes them proudest.
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Microsoft was at the center of the personal computer revolution, and particularly the creation of a software market where you went out to lots of companies, and encouraged them to write software for different applications, mundane applications, wild applications. That idea that you would encourage people to be creative, and build software, and there would be a whole industry around that.
Well, unlike our competitors, Google, EBay, Amazon, and most of the Chinese internet startups, we never got any fun or money from any VC (ph). We started with our own capital, by our self, with our own business model.
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