I’m very much like Hans, yes! I think part of the reason is just because I learned from Hans, he has been a big mentor and a great friend for me, and I remember when he told me this, it actually made me feel comfortable in my process! We’re the same way, and so that actually made me relax a bit. Once I realized that, it helped me to see that the steps I need to take, you know, sitting down, thinking about what were my initial ideas? What instrumentation do I need? You just place yourself into the project and the ideas will hopefully come. Sometimes it comes easier than other times, sometimes it’s tough especially when a deadline is looming… But that’s the nature of the game. I just try to do the best I can do in the moment.

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself. Today it’s easy because we’ve got millions of customers counting on us, and thousands of investors counting on us, and thousands of employees all counting on each other. In that beginning stage it’s really just you, and you can quit any time. Nobody is going to care, so you set about doing the simple things first.

My videos are architecture for sets of ideas. The structure of the video houses those ideas.

I was about to answer cheesily, “It starts me,” but it actually does. I search. I put in a lot of time reading, taking notes, writing in that grasping way that feels mostly wrong. Usually it begins with an image and then the voice comes. Once I have the voice, the book presents. Annie Ernaux talked about it as channeling, and I don’t want to over romanticize it, because there’s a lot of bodily discipline that goes into the making. But I do think that, for me, that’s how a first draft feels. It’s like just keeping up with the voice in my head, being true to it, clinically so—like a pact. I love that first draft, because it’s pre-scrutiny, pre-analysis.