For the service I gave to the black folk.

I only really care about my own opinion of myself, and my family and friends’ opinion of me. The rest is just noise.

I am flattered and embarassed by all the recent attention to my "Last Lecture." I am told that, including abridged versions, over six million people have viewed the lecture online. The lecture really was for my kids, but if others are finding value in it, that is wonderful. But rest assured; I'm hardly unique. Send your kids to Carnegie Mellon and the other professors here will teach them valuable life lessons long after I'm gone.

When I am on my deathbed, and I am thinking back on my life, I am absolutely certain that the thing I will be thinking about is holding my daughters' hands and taking them to the park. It will not be some speech I gave or some legislation that I passed. I am positive about that. And so if you keep that in mind, then you have to invest accordingly.

It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.

One of the saints in my life is this woman named Imogene Hill, who was a fourth-grade teacher who taught this advanced class. She got hip to my whole situation in about a month and kindled a passion in me for learning things. I learned more that year than I think I learned in any year in school.

You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.

We spent some time in our family talking about what's the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table.

We called that the 'story crisis,' and we never expected to have another one. But you know what? There's been one on every film. We don't stop production for five months. We've gotten a little smarter about it. But there always seems to come a moment where it's just not working, and it's so easy to fool yourself - to convince yourself that it is when you know in your heart that it isn't.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.