At first I’ll think of stuff in my head for a while. The more I think of an idea, the more promising it is— it just naturally occupies space in my brain. Then I start making notes with pen and paper. If it’s a story, it’s more like a moment, or just it’s kind of a more fleeting idea. And if it’s a novel, it’s something that I can see approaching in a lot of different ways, and sticking with for two or three years. I might write a scene or two and just kind of see how it feels. Then I will type an outline. That’s when I really feel like I have a path forward, even though I don’t feel like I have to stick to the outline, but it is very reassuring to me to have it.

My videos are architecture for sets of ideas. The structure of the video houses those ideas.

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself. Today it’s easy because we’ve got millions of customers counting on us, and thousands of investors counting on us, and thousands of employees all counting on each other. In that beginning stage it’s really just you, and you can quit any time. Nobody is going to care, so you set about doing the simple things first.

Good question. The novel began with Sten and his story, which then suggested the rest. I always follow that first line and always write organically, in sequence. This allows me to make the discoveries I need to as I progress. I don’t really concern myself with questions of which character takes precedence—again, that lies outside my purview. I see this as a kind of ensemble piece, I suppose, like the novel that precedes it, San Miguel , told from the perspective of three women.