I’ve had this concern all the time, but I can only hope that if one writes with appreciation and delicacy and respect, then it’s okay. I have to say that I’ve written a hundred times as much as I’ve published, because if there’s any thought of offense or embarrassment, then I will put the thing quietly away.

But I am not looking to any accounts, and I’m not interested at all how many money I have in the bank, what is costing this or that. I’m only trying to realize my ideas.

One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

They were blocked in their minds to do this because they thought, oh this is not done, we don’t do that in our field and you can’t do that, and I said: Why not?

I've actually felt slightly uncomfortable at TED for the last two days, because there's a lot of vision going on, right? And I am not a visionary. I do not have a five-year plan. I'm an engineer. And I think it's really — I mean — I'm perfectly happy with all the people who are walking around and just staring at the clouds and looking at the stars and saying, “I want to go there.” But I'm looking at the ground, and I want to fix the pothole that's right in front of me before I fall in.

I mean, I still work alone. Really — I work alone in my house, often in my bathrobe. When a photographer shows up, I dress up, so I have clothes on. And that's how I've always worked.