I think authenticity is a crock, and I think authenticity is overrated and talked about far too much. The problem with authenticity is it’s selfish. Authenticity enables us to say whatever we want and if people don’t like it, well I was just being authentic. It is a ticket to self-absorbed inconsistency, and I don’t think anybody we serve wants that.

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy — they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful, and if you do, it'll probably be to the detriment of your choices.

one of the things that I learned from doing Design Matters from my guest Danny Shapiro, and I think I mentioned this in part one of my interview with Tim; confidence is overrated. Danny Shapiro has said that what is more important than confidence is courage.

Tolerance ought only to be a preliminary step which allows us to get to know other people, and which prevents us from setting up bars, just because they may be of a different race or religion. The real value of any relationship is the fact that we learn to like people in spite of our differences.

The way I work is — I want to not have external stimulation. You can kind of see, on the walls are this light green. I'm told that at mental institutions they use that on the walls. It's like a calming color, it's not something that really stimulates you. What you can't see is the computer here, you only see the screen, but the main thing I worry about in my computer is — it doesn't have to be big and powerful, although I like that — it really has to be completely silent. I know people who work for Google and they have their own small data center at home, and I don't do that. My office is the most boring office you'll ever see. And I sit there alone in the quiet. If the cat comes up, it sits in my lap. And I want to hear the cat purring, not the sound of the fans in the computer.

I mean, I still work alone. Really — I work alone in my house, often in my bathrobe. When a photographer shows up, I dress up, so I have clothes on. And that's how I've always worked.