Seeing that the past dictatorships were only capable of creating misery and crippling hope, how absurd to pretend to cure the evils of one extreme dictatorship by means of its opposite! No one in Central America has the right to fear freedom, no one is entitled to preach absolute truths. The evils of one dogma are the evils of any dogma. They are all the enemies of human creativity.
Recorded
Oslo City Hall, The Nobel Foundation, 11 December 1987
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Steve Jobs
Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Recorded
Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998
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Writing fiction is not “self-expression” or “therapy”. Novels are for readers, and writing them means the crafty, patient, selfless construction of effects. I think of my novels as being something like fairground rides: my job is to strap the reader into their car at the start of chapter one, then trundle and whizz them through scenes and surprises, on a carefully planned route, and at a finely engineered pace.
Tony Fadell
Engineer and designer; led the iPod and iPhone teams at Apple, founder of Nest Labs
every time I heard the word “smart” attached to anything, it means it’s pretty dumb, because no one knows what it really does. They just add “smart” as a prefix to say, “Oh, you must buy this, because it’s smart.” If they can’t tell you what it does and why it does it, don’t buy it just because it says “smart.”
Recorded
Academy of Achievement interview, 5 February 2016
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