Having said that, feeling isolated is tough. In those times, you need a place where you can be by yourself, and friends. Company colleagues won’t do it because they’re generally self-centered (laughs). You need friends who have nothing to do with the company.
Akio Toyoda has not joined FLAPSS and has not endorsed it. This page is a reference record assembled from published interviews and public remarks. Every answer below is a direct quotation with the source and date shown next to it.
Akio Toyoda
President of Toyota Motor Corporation, 2009–2023; chairman from 2023
Japan
Business and finance
17 answers
In a word, love. It’s all based on love. Even at the public hearings, there was love for Toyota, and I managed to pull through because there were people who felt it and supported me.
Driving 24 hours with rivals at Nürburgring, the world's toughest circuit, presented many more challenges than driving a test course for three years. Naruse always said that ‘Roads make cars.’ The race is punishing, but it forges better machines. Nürburgring is where I learned that ‘the road makes the car.’
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