Warm, sugary, fierce, protective.
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overseas dealer representatives and guests, Akio Toyoda’s Juku, Toyota Times, 14 November 2023 source ↗
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View all 231 →I am not sure I’ve really been in love.
Like it’s worth being alive.
It makes you feel like you want to live.What is the worst job you’ve ever done? Doing the audiobook of the first book. It was hard. I couldn’t do that again.
More from Akio Toyoda
View profile →Even I can't predict what kind of car we will be driving 20 years from now, but my time at Babson taught me to embrace change rather than run from it, and I urge all of you to do the same.
Above all, the transformation into a product-centered company. I believe that laid the foundations for future growth and allowed me to hand over to the next leadership.
Rather than trying to do something within your own circle or looking to gain approval, I think the first step toward a new project is making others feel the potential of working together.
Being part of a company means following certain rules. But when it comes to the question of what to do, ask your heart. Starting today, try living your life that way—it may change how you see things.
I was raised not to dream. I was told to live for others, so I don’t have many dreams, but I face countless obstacles and challenges. Arrogance, conflict, criticism, insults, inaction. At Toyota, there was so much rationalizing of why things couldn’t be done. As if doing nothing was the best option.
A supervisor once told me that an amateur is someone eager for knowledge. Start by looking to learn the things you don’t know.
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