Everest the hard way in 1975: leading the expedition that succeeded where so many people had tried and failed. That was the most complex mountaineering challenge I ever faced. I spent hours at night in a little tent thinking about what the next problem would be and how to solve it.
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You answer as yourself. Nobody on FLAPSS answers as anybody else.
overseas dealer representatives and guests, Akio Toyoda’s Juku, Toyota Times, 14 November 2023 source ↗
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View all 204 →The contentment I have now.
Singing on the Berlin Wall to a million people in 1989.
I look back on many parts of my career and none rises to the top of the pride avenue for me more than the way that I responded to the benching in the 2015 Women’s World Cup.
More from Akio Toyoda
View profile →Driving 24 hours with rivals at Nürburgring, the world's toughest circuit, presented many more challenges than driving a test course for three years. Naruse always said that ‘Roads make cars.’ The race is punishing, but it forges better machines. Nürburgring is where I learned that ‘the road makes the car.’
Rather than trying to do something within your own circle or looking to gain approval, I think the first step toward a new project is making others feel the potential of working together.
People fail because they’re taking on new challenges. If they don’t fail, it’s because they’ve only set themselves small goals, and they’ve placed themselves in a safe environment where they aren’t taking on challenges.
Being part of a company means following certain rules. But when it comes to the question of what to do, ask your heart. Starting today, try living your life that way—it may change how you see things.
Having said that, feeling isolated is tough. In those times, you need a place where you can be by yourself, and friends. Company colleagues won’t do it because they’re generally self-centered (laughs). You need friends who have nothing to do with the company.
While many people are content with their current job, I’m sure some do not feel that way. Yet all of it has meaning. No experience is pointless—what you take out of it is up to you.
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