When you’re working and you make mistakes, particularly when you’re young, you make discoveries because you do things that are inappropriate and wrongheaded, but within the wrongheadedness you find an unexpected way to go. These things are truly the breakthroughs.
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Paula Scher
Graphic designer
United States · b. 1948
Arts and letters
About
American graphic designer and a partner at the design firm Pentagram since 1991. Her work includes identity design for the Public Theater, Citibank, the Museum of Modern Art and the New York City Ballet, and she was art director at Atlantic Records and CBS Records earlier in her career.
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