One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did. A year and a half after starting CD Baby, it was just me and John, my first employee, running it out of my house. One night, I decided I should think more about the long-term future of this thing. I sat with my diary for a few hours of introspection. Afterwards, I wrote John an email that went like this: “I think there’s a chance that this thing might be huge one day, so we better start preparing for that now. I mean some day, we might have a thousand artists. We might need a third employee! We’d need three computers, and need to figure out how to network them together. We might even need to start moving CDs into the garage, since eventually they might fill up the living room. Yes, I know it sounds grandiose, but I think things are headed that way.” Years later, after I had 100,000 artists and 85 employees, John would often get a good laugh out of this letter I sent him in 1999. Journalists would ask, “What’s your long-term goal?” I’d say, “I don’t have one. I surpassed my goals long ago. I’m just trying to help musicians with whatever they need today.” So please don’t think you need a huge vision. Just stay focused on helping people today.

I don’t think of it as research. I read for interest and enjoyment, and when I cease to enjoy it I stop. I didn’t research quantum mechanics but I was fascinated by the mystery that lies in the foundation of the observable world, of which the most familiar example is the wave/particle duality of light. I thought it was a good metaphor for human personality. The language of espionage lends itself to this duality—think of the double agent.

I notice that if you have the door to your office closed, you get more work done today and tomorrow, and you are more productive than most. But 10 years later somehow you don't know quite know what problems are worth working on; all the hard work you do is sort of tangential in importance. He who works with the door open gets all kinds of interruptions, but he also occasionally gets clues as to what the world is and what might be important.

If I don't do that with the bottles, then I sit down, I could be thinking of something else. If I do always the same things, it means that I am focused and I'm alert to think purely about tennis.

The word says it all. To be a friend means that they are always there, for the good or the bad.

Sometimes when I'm in the first round or second round, and I'm not playing well, I say, okay, just accept it. Don't get frustrated. Just accept and focus.

Selfishness and no respect for the others.

Playing tennis, competing, winning, but also being at home in Spain, in Majorca, with my friends and family.

Just normal people from my hometown, from my country.