What are you unwilling to optimise?
Recorded Werner Herzog said elsewhere, not written here
It’s how we are made as homo sapiens. We are biologically organized to cover distances on foot. That’s what we did for tens of thousands of years until we started to use horses, of course, until the mechanical age. And I would not call it “walking” because it’s not going out for a stroll or going out for a “power walk” or ambling in your city. It’s “traveling on foot.” You are reading the world, learning the essence of the world.

National Geographic, National Geographic, interview conducted via Zoom, 1 January 2020 source ↗

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Anthony Fauci Physician and immunologist; director of the U.S. National Institute of Allergy and Infectious Diseases, 1984–2022
you have got to be totally honest and give advice and analysis that you’re asked to give that’s based on evidence. And if the analysis that you come to comes to a conclusion that a president might not like to hear that, you can’t be afraid of saying, “Mr. President, with all due respect, this is the way I think the situation is.”
Recorded Academy of Achievement recorded interview, American Academy of Achievement, 22 August 2017 source ↗
Warren Buffett Chairman and chief executive of Berkshire Hathaway, 1970–2025
Charlie and I decided long ago that in an investment lifetime it's just too hard to make hundreds of smart decisions. That judgment became ever more compelling as Berkshire's capital mushroomed and the universe of investments that could significantly affect our results shrank dramatically. Therefore, we adopted a strategy that required our being smart - and not too smart at that - only a very few times. Indeed, we'll now settle for one good idea a year. (Charlie says it's my turn.)
Recorded His letter to Berkshire Hathaway shareholders in the 1993 annual report, Berkshire Hathaway Inc., February 1994 source ↗
Yvon Chouinard Founder of Patagonia
One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.
Recorded Open letter published by Patagonia, 14 September 2022 source ↗
Derek Sivers Founder of CD Baby; author of Anything You Want
Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did. A year and a half after starting CD Baby, it was just me and John, my first employee, running it out of my house. One night, I decided I should think more about the long-term future of this thing. I sat with my diary for a few hours of introspection. Afterwards, I wrote John an email that went like this: “I think there’s a chance that this thing might be huge one day, so we better start preparing for that now. I mean some day, we might have a thousand artists. We might need a third employee! We’d need three computers, and need to figure out how to network them together. We might even need to start moving CDs into the garage, since eventually they might fill up the living room. Yes, I know it sounds grandiose, but I think things are headed that way.” Years later, after I had 100,000 artists and 85 employees, John would often get a good laugh out of this letter I sent him in 1999. Journalists would ask, “What’s your long-term goal?” I’d say, “I don’t have one. I surpassed my goals long ago. I’m just trying to help musicians with whatever they need today.” So please don’t think you need a huge vision. Just stay focused on helping people today.
Recorded Essay on sive.rs, Derek Sivers, 14 July 2011 source ↗

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Question What advice would you give your twenty-year-old self, and what should they ignore? Time & hindsight
No. Go for it, as I did it. Go for all the mistakes. I made so many mistakes in doing my films. They all have a stutter or a limp or they are squint-eyed. Hardly anyone notices it, but I notice. Make your mistakes. Get arrested if you trespass. Yes. Do it. There’s nothing wrong with spending a night or two in jail. I’ve done that. Don’t be afraid of the grizzly bear behind you. Travel on foot. Read books.
Recorded Rolling Stone, Rolling Stone, 'The Last Word' interview, 1 January 2020 source ↗

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