Right, it’s true, it’s true. We didn’t think of ourselves as that, you know everybody … There’s an element of craft in the work, you know, we’re putting one foot in front of the other. Trying to get more experiments to work than fail but in hindsight, yes, there’s some truth in that.
Adam Smith, Telephone interview recorded shortly after the prize announcement, Nobel Prize Outreach, 1 October 2017 source ↗
It was like switching out the engines mid-flight. I remember the day we turned on this free service, had we probably gone on for about six more months, I think we might have died as a company. That was a defining moment and that was as late as 2013. I think every great company has at least three near-death experiences.
I had such failure for the first ten years in Silicon Valley. General Magic — over a billion dollars invested in 1990 dollars! Could you imagine what that is today? The best team in the world. We were told we were gonna topple Microsoft and all these companies.
And so I finally felt that I’d given up. ... And towards the morning, I started thinking, “Well, failure is actually what most people experience in boxing.” ... And I found a way to write about the whole sport by way of beginning with failure, with the image of failure.
And some of the things that we saw in the ’80s, really, they were failures, because patients died. But they allowed us to diagnose the systems’ problems and say, “This is where we need a community health worker system. This is where we need to make sure patients have food support while they’re getting these medicines,” et cetera. So those are examples of tragedies that certainly lead to — not just personal epiphanies — but collective epiphanies, where you say, “You know what? We can do this better if we have the system fixed.”
Richard Feynman, Norman Borlaug, Frederick Sanger, Jocelyn Bell Burnell, Peter Doherty, Daniel Kahneman
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