Thrust into my profession without any training whatsoever, I had to just flounder and just find my way. It was an agonizing experience. It’s like jumping off a diving board in the Olympic contest without knowing how to swim or dive, and I just had to find my way. So one day, I said to Jimmy Cagney, “Jimmy, what is acting?” and he said, “I don’t know.” He said, “All I can tell you is whatever you say, mean it,” and I thought that marvelous counsel.

Well absolutely Sondheim was an influence, because he was in many ways this door into the world of theater and he is a phenomenal composer. He’s also a phenomenal mentor.

I am from a family of artists. Here I am making a living in the arts, and it has not been a rebellion. It’s as though I had taken over the family Esso station. My ancestors were all in the arts, so I’m simply making my living in the customary family way.

I spent time with Rauschenberg a lot during the combine period. I think just around the combine period. He had a big influence on me because he was very free and not full of philosophy and why I’m doing this and that. Some of the artists had this anchor of having to be — relate sometimes to Hegel and Kant and Nietzsche. It was sort of baggage that they brought to the table that was irrelevant. I mean it was in their head and it was relevant, but it was irrelevant to this moment of truth. So I found the artists that were kind of “dumb smart,” that were really smart but didn’t parade it, that were willing to take the risks and stuff.

I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.

Not really on a major basis. We lost the court case when the Raiders moved, so now you have more or less free agency on the part of franchises. They move from city to city. I thought that was a loss. But I tend to discount extreme praise or extreme criticism. You just have to do what you think is right.

We had a no-cut agreement when we got married, and the league honored it. She traveled with me at the time, I would not travel alone. She was very helpful, sitting through all the trials with me, and general travels, Washington, Congress, and so forth. She was very supportive. They just put it in the contract that she could always travel with me, which I wanted. It worked out very well. She was quite an asset.

It was basically writing. I loved watching sports and writing about them. So I was sports editor of the school paper and I worked weekends at the Long Beach Press Telegram, near my home in southern California. Just primarily an interest in sports, then from that developed the athletic publicity work that I did in school.

You can’t make decisions based upon whether it will be popular or not. You have to make decisions based on whether they’re right.

Yes, it’s very important. Whether you’re conducting a league meeting, you want to study up on all the issues and the potential pluses and minuses, and be prepared for anything that might come up. Your dealings with Congress, congressional hearings and so forth, litigation, press conferences. My staff would brief me, of course, prior to the big press conference I have every year at the Super Bowl. And the preparation is always a big factor.