Commissioner of the National Football League, 1960–1989
I became interested in the United Way, because, in our contract with the television networks, we had a certain amount of promo time for ourselves. It was so much money, about $40 million a year. We had a couple of extra minutes on each tape, on each network. We used them for a while on relatively self-serving things, and I thought, rather than have that time be spent on saying “the NFL is great,” we should try to use it for some good. That’s when we bound our relationship with the United Way.
Rancho Santa Fe, California, Academy of Achievement, 15 May 1991 source ↗