When I asked for advice on how to start such a business, many senior executives told me, "You can't possibly succeed doing what big companies have failed to do."
What are bad recommendations you hear in your profession or area of expertise?
Question
What is the most important lesson life has taught you?
Time & hindsight
Question
What advice would you give your twenty-year-old self, and what should they ignore?
Time & hindsight
Question
How does a new work begin for you?
Craft & work
Question
What problem are you still trying to solve?
Craft & work
Question
What role should instinct play in major decisions?
Craft & work
Question
What is the biggest obstacle you have faced professionally?
Craft & work
The three phrases I regard as being taboo would have to be: (1) I’ll think on it and try to do better, (2) We’re doing that, too, and (3) We need more man-hours and money first. These are the three phrases we mustn’t use at Toyota.
Toyota Group employee, Akio Toyoda’s Juku on Quality, Toyota Times, 27 December 2021 source ↗
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Hiroshi Mikitani
Founder, chairman and chief executive of Rakuten
Nick Cave
Songwriter, musician and novelist
Many creative people, especially the young, may feel their chaotic or disordered relationship with the world is indispensable to their creative freedom. The more anarchic, the better! However, after considerable fieldwork in this area, I have yet to find it so. I have come to understand that the muscle of the imagination is strengthened through resistance, discipline and order.
Richard Feynman
Theoretical physicist; Nobel laureate in Physics, 1965
For example, I was a little surprised when I was talking to a friend who was going to go on the radio. He does work on cosmology and astronomy, and he wondered how he would explain what the applications of this work were. "Well," I said, "there aren't any." He said, "Yes, but then we won't get support for more research of this kind." I think that's kind of dishonest. If you're representing yourself as a scientist, then you should explain to the layman what you're doing—and if they don't want to support you under those circumstances, then that's their decision.
Recorded
Caltech commencement address, Pasadena, California, Caltech Engineering and Science (Caltech Library archive), 1 June 1974
source ↗
Warren Buffett
Chairman and chief executive of Berkshire Hathaway, 1970–2025
Most investors, of course, have not made the study of business prospects a priority in their lives. If wise, they will conclude that they do not know enough about specific businesses to predict their future earning power. I have good news for these non-professionals: The typical investor doesn't need this skill. ... The goal of the non-professional should not be to pick winners – neither he nor his "helpers" can do that – but should rather be to own a cross-section of businesses that in aggregate are bound to do well. A low-cost S&P 500 index fund will achieve this goal.
Recorded
Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 28 February 2014
source ↗
More from Akio Toyoda
View profile →While many people are content with their current job, I’m sure some do not feel that way. Yet all of it has meaning. No experience is pointless—what you take out of it is up to you.
Recorded
Toyota Group genba leader, Toyota Group genba-leader dialogue, Toyota Times, 29 February 2024
source ↗
Don't screw it up. Don't take it for granted. Try new things, even if you're old. Do the right thing, because if you do the right thing, the money will follow. Decide what you stand for. Finally, don't worry about being cool—be warm.
Recorded
Babson College Graduate Commencement, Babson College (Babson Thought & Action), 21 May 2019
source ↗
Rather than trying to do something within your own circle or looking to gain approval, I think the first step toward a new project is making others feel the potential of working together.
Recorded
Toyota Group genba leader, Toyota Group genba-leader dialogue, Toyota Times, 29 February 2024
source ↗
I constantly fear that Toyota will go back to being an ordinary company. When that fear spreads to many people, it will be too late. Even with the title of president, it took me 14 years to change Toyota, but things could revert in a flash.
Recorded
overseas dealer representatives and guests, Akio Toyoda’s Juku, Toyota Times, 14 November 2023
source ↗
Being part of a company means following certain rules. But when it comes to the question of what to do, ask your heart. Starting today, try living your life that way—it may change how you see things.
Recorded
Toyota Group genba leader, Toyota Group genba-leader dialogue, Toyota Times, 29 February 2024
source ↗
I was raised not to dream. I was told to live for others, so I don’t have many dreams, but I face countless obstacles and challenges. Arrogance, conflict, criticism, insults, inaction. At Toyota, there was so much rationalizing of why things couldn’t be done. As if doing nothing was the best option.
Recorded
overseas dealer representatives and guests, Akio Toyoda’s Juku, Toyota Times, 14 November 2023
source ↗
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