I became interested in the United Way, because, in our contract with the television networks, we had a certain amount of promo time for ourselves. It was so much money, about $40 million a year. We had a couple of extra minutes on each tape, on each network. We used them for a while on relatively self-serving things, and I thought, rather than have that time be spent on saying “the NFL is great,” we should try to use it for some good. That’s when we bound our relationship with the United Way.
What is your favourite side project?
28 answers answered between 1932 and 2026 one of 3 in How I Work
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I’m proudest of some of the work that we’ve done off the field or things that I just take an enormous amount of pride in, ideally with a charity foundation called the Peyback Foundation.
Thanks for asking, this is a bit of a cool side project for me. The main thing that motivated me to start it was just a general feeling that I had more than I needed and that I should give back. I donate money through a charitable foundation (rather than just through personal checks) in the hope that it will inspire others to consider supporting causes that they believe in.
I used to love writing poems. Before I was with Coleen, just normal poems
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