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Professional practice

Farmers & food producers

Seasonal judgment, stewardship, uncertainty, technology, price, labour, and succession.

12 questions, 148 quoted from what public figures said elsewhere, each with its source. Every question is asked in FLAPSS wording — nobody answers as anybody else.

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Worth reading

Which problem are you still chipping away at?

David Vélez

Co-founder and chief executive of Nubank

Recorded · Fortune · 2023

I think a lot of that first wave of entrepreneurship was missing the product of localization, and they weren't really asking the question, "What are the big, impactful products or problems…
Jocelyn Bell Burnell

Radio astronomer; discoverer of pulsars

Recorded · University of Cambridge · 2020

They have a lot of extreme physics going on inside them and scientists use them to test theories of relativity on a cosmic scale. Einstein’s theories are checking out pretty well so far.
Bill Clinton

42nd President of the United States, 1993–2001

Recorded · Academy of Achievement

We have all these interesting challenges now. No one knows whether automation and robotics, nanotechnology, will kill more jobs than it creates. If it does, that presents a serious problem.
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Every question in this questionnaire

  1. What does a season teach that cannot be learned from a plan or a spreadsheet? —
  2. What responsibility do you have to leave the land, water, or herd better than you received it? —
  3. How do you make a high-stakes decision when weather, biology, and markets are all uncertain? —
  4. What are you best at that nobody watching would notice? 26
  5. Which technology improved the work, and which traditional knowledge should it not replace? —
  6. What makes you want to keep learning? 9
  7. What do consumers misunderstand about the price of producing food well? —
  8. Which problem are you still chipping away at? 12
  9. Who makes your work possible behind the scenes? 2
  10. How has a setback or failure set you up for later success? 69
  11. What are you unwilling to optimise? 30
  12. What makes a farm or food business possible for the next generation to continue? —

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