I had help in the form of my friend and former editor Carrie Frye

The people that already do it, Lourdes Dooley, Aaron Mulliss, Nick Bearshaw, Claire Kreigenfeld and all of their amazing support team, and of course the amazing Alex Longstaff who has to deal with my childish antics on an hourly basis.

But I was supported by an incredibly strong crew, many of whom I’ve known for years from having worked in New Zealand. It was a very collaborative effort.

There are so many people I’ve loved working with, but you’ve got to get the right person for the project.

I became interested in the United Way, because, in our contract with the television networks, we had a certain amount of promo time for ourselves. It was so much money, about $40 million a year. We had a couple of extra minutes on each tape, on each network. We used them for a while on relatively self-serving things, and I thought, rather than have that time be spent on saying “the NFL is great,” we should try to use it for some good. That’s when we bound our relationship with the United Way.

Yes, it’s very important. Whether you’re conducting a league meeting, you want to study up on all the issues and the potential pluses and minuses, and be prepared for anything that might come up. Your dealings with Congress, congressional hearings and so forth, litigation, press conferences. My staff would brief me, of course, prior to the big press conference I have every year at the Super Bowl. And the preparation is always a big factor.

It’s difficult. You really have to do it as best you can. Because your family is important too. You can’t be so totally absorbed that you are not involved in their activities as well. So, I tried to divorce the two as best I could.

That was a direct challenge to the NFL constitution, which said you have to have a three-quarters approving vote if you’re going to move your franchise. And we had Davis challenge that in his move from Oakland to Los Angeles. And it was sitting there in the constitution, and I couldn’t just say, “Oh, I’m not going to press this.” I brought it to the attention of the owners, and I said, “I think we have to defend this constitution.” So we had two trials over a couple of years.

There really wasn’t. That’s one thing I kind of regret. I started reading, and became interested in reading very young. But I read sports books. I read sports pages and newspapers. That’s one thing that I would like to have had that I missed, reading more scholarly books than I did. I was so devoted to sports.

It was basically writing. I loved watching sports and writing about them. So I was sports editor of the school paper and I worked weekends at the Long Beach Press Telegram, near my home in southern California. Just primarily an interest in sports, then from that developed the athletic publicity work that I did in school.