Pete Rozelle

Oh, over the years, there are so many. One would be the man — I wanted to take his job away some day — Paul Zimmerman, sports editor of the L.A. Times. Jim Murray is writing for the Times now. Red Smith. I had the honor of meeting Grantland Rice way back when I was at the University of San Francisco. When we played New York in football back in 1951. Just a lot of good sports writers became friends of mine. And I respect them a great deal.

I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.

It was a very simple thing. It was a church camp, I think. I was there about two or three days, very young, and I just remember some counselor telling us that reputation is what people think you are, and your character is what you are. So if you have a bad reputation, you might as well have a bad character, and it pays to have a good reputation and a good character.